Hyatt Hotels Corporation has entered into an agreement with Indochina Kajima to bring the Wink hotel portfolio in Vietnam under the Unscripted by Hyatt brand, marking the global debut of the brand and expanding Hyatt’s presence in the country.
The move adds six operating Wink properties to Hyatt’s system: Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre and Wink Hai Phong Centre. Hyatt’s portfolio in Vietnam will increase from four hotels to 10. A seventh property, Wink Hanoi Westlake, is scheduled to open in late 2026.
The combined Wink portfolio comprises more than 2,000 rooms across Vietnam, covering major cities as well as emerging coastal and cultural destinations including Can Tho, Tuy Hoa and Hai Phong.
The agreement is between Hyatt and Indochina Kajima, a joint venture between Indochina Capital and Kajima Corporation. Wink will operate within Hyatt’s Essentials portfolio, with Unscripted by Hyatt positioned as a conversion-focused brand designed to allow properties to retain their individual identity while accessing Hyatt’s distribution systems and loyalty platform.
Wink was launched in Vietnam in March 2021 with the opening of Wink Saigon Centre and has since expanded rapidly across the country. The brand operates with a technology-led model and focuses on compact, centrally located hotels catering primarily to domestic and regional travellers.
Under the arrangement, Wink hotels will continue to operate under their existing identity while participating in Hyatt’s global platforms, including the World of Hyatt loyalty programme, which has more than 61 million members.
As part of the integration, World of Hyatt members will be eligible to earn 500 bonus points per qualifying night for stays at Wink hotels between January 1 and March 31, 2026.
Stephen Ho, president for Greater China and growth, Asia Pacific at Hyatt, said: “This relationship with Indochina Kajima and Wink marks a milestone in our strategy to expand Hyatt’s brand presence in the dynamic Vietnam market.”
Michael Piro, chief executive of Indochina Capital and Wink, added: “Wink was built on the belief that Vietnamese travellers deserve design-forward, tech-enabled hotels that don’t compromise on personality.”
