Cross Hotels & Resorts has signed an agreement to develop Cross Bali Uluwatu, an upper-upscale resort located 200 metres from Suluban Beach, one of Bali’s well-known surf and cultural landmarks.
The project marks a continued expansion for Cross Hotels & Resorts across Indonesia, focusing on destinations that integrate design, culture and commercial performance. The resort is expected to become a significant addition to the company’s Indonesia portfolio, reinforcing its role in the country’s evolving hospitality landscape.
Developed by The Cube Group, the resort reflects a long-term development approach centred on community, culture and capital value. The design takes advantage of the elevated site to offer ocean and sunset views. Cross Bali Uluwatu will feature 120 keys and facilities typical of an upper-upscale property, aiming to create a destination that balances relaxation, cultural engagement and design-led hospitality.
Jihong An, executive director of Cross Hotels & Resorts, commented: “Uluwatu is one of Bali’s most compelling destinations, and Cross Bali Uluwatu embodies exactly what our growth strategy stands for; meaningful sites, strong partnerships, and design with purpose. This signing reinforces our commitment to creating high-performing hotels in markets where culture and commercial potential align. Together with The Cube Group, we are shaping a destination that will resonate with travellers and deliver long-term value for our owners.”
