TUI Group is continuing its expansion in Asia as the company adds to its international hotel portfolio. The group will introduce the first Robinson club resort in China and has signed another TUI Blue hotel, strengthening its presence in one of the world’s most active travel markets.
TUI Hotels & Resorts is also preparing for the debut of the TUI Blue brand in Japan and the TUI Suneo brand in Vietnam. The portfolio currently includes 24 hotels in China and South-east Asia, with 29 additional properties scheduled to open in the coming years.
The first Robinson club resort in China will be developed at Meifan Sailing Port in the Yangtze River Delta Green Demonstration Zone. The new-build resort will cover 160,000m² and form part of a wider sports and leisure district with sailing and water sports facilities. It is expected to open in January 2029.
TUI Blue will also expand in China and Japan, with TUI Blue Anji joining six existing properties in China. The hotel will target travellers seeking local cuisine, contemporary design and authentic experiences.
The group will also introduce its first TUI Blue in Japan, located in a skiing region, and its first TUI Suneo in Vietnam. All three hotels are expected to open in 2026.
Sebastian Ebel, CEO, TUI Group, said: “Through our hotel expansion in Asia, we are deliberately targeting new customer groups, welcoming additional guests and reinforcing our independence from the European home markets, where economic momentum and growth have recently slowed.
“The hotels in China and other Asian countries are designed to appeal to Asian, European and international guests alike. This approach ensures consistently high occupancy rates throughout the year and strengthens the profitability of TUI’s hotel business. With the construction of the first Robinson club resort and the expansion of our TUI Blue portfolio, as well as projects in Japan and Vietnam, we are sending a clear signal of our long-term commitment to Asia.”
