Hotel Groove Shinjuku, A Parkroyal Hotel in Shinjuku-ku, Tokyo, is enhancing its facilities to accommodate deaf and hard of hearing guests. The initiative is part of the hotel’s commitment to becoming a “people-friendly hotel”, one of Tokyu Hotels’ three sustainability goals, aiming to create a universal environment where all guests can enjoy a comfortable stay.
Staff receive sign language training through sessions with the Tokyo Sign Language Interpreter Dispatch Center and the Japanese ASL Signers Society, supporting communication in both Japanese and international sign language.
The reception desk now features a Cotopat subtitle display system, which converts voice into text, illustrations, and videos in real time to facilitate smooth communication. Guests can also use the chat function of the multilingual concierge app Kotozna In-room to request services, access hotel information, and obtain local tourist guidance in real time.
The hotel has 538 guest rooms across floors 20 to 38, with layouts suited to various travel purposes and a mid-century modern design reflecting Kabukicho’s history. JAM17 Dining & Bar on the 17th floor serves as a social hub connecting guests to the surrounding area. These initiatives align with Tokyu Hotels’ sustainability policy, which aims to create an Earth-friendly, city-friendly, and people-friendly hotel, guided by six key themes and the UN Sustainable Development Goals.
Hotel Groove Shinjuku, A Parkroyal Hotel, also recently supported the Tokyo International Deaf Arts Festival in Koenji, Tokyo, held from November 6 to 9, 2025. The festival featured theatre, film, performances, and markets. The hotel hosted a stall, participated in clean-up activities, and engaged with attendees on November 7. In connection with the festival, 109 Cinemas Premium Shinjuku screened the Academy Award-winning film Coda from November 7 to 13 with barrier-free Japanese subtitles.
