Onyx Hospitality Group has partnered with SENA HHP Co. to launch Shama Sukhumvit 101 Bangkok, a premium serviced apartment in one of the city’s well-connected districts.
The launch positions Onyx for further growth in Thailand’s serviced apartment market and supports its long-term goal of becoming a leading mid-sized hospitality management firm in South-east Asia.
The 86-unit property, set to open in January 2026, will offer long-stay residents contemporary interiors with layouts from 40 to over 60 square metres, alongside amenities including a fitness centre, swimming pool, first aid room, EV charging stations, and automated parking.
Shama Sukhumvit 101 Bangkok is located near Punnawithi and Bangchak BTS stations, with nearby landmarks including True Digital Park, M Tower, and Bhiraj Tower at BITEC. The area also provides access to international schools such as Anglo Singapore International School and Wells International School, as well as industrial and logistics hubs including Bang Phli Industrial Estate and Frasers Property Logistics Park.
The property will feature the Shama Social Club, the brand’s lifestyle programme designed to encourage community engagement and interaction among residents. Onyx will oversee project management, including service quality, marketing, sales, operations, human resources, staff training, and technology integration to ensure international standards.
Yuthachai Charanachitta, CEO of Onyx Hospitality Group, said the partnership reflects growing demand for long-stay accommodation in high-potential areas of Bangkok.
“We see Sukhumvit 101 as a high-potential location. It offers convenient access to the city centre via public transportation and is surrounded by business districts, office buildings, educational institutions, and regional logistics centres. These factors contribute to strong residential demand, especially among business travellers and expatriate families, making it a suitable location for serviced apartment development.”
Kessara Thanyalakpark, managing director of SENA Development, added: “This collaboration between SENA HHP and Onyx Hospitality Group stems from a shared vision to elevate Shama Sukhumvit 101 Bangkok to international standards of management and service… we are confident that this property will resonate with Thai and international residents, business professionals, and families seeking a second home in Bangkok.”
