Agoda has teamed up with Hoshino Resorts to make the group’s properties available on Agoda’s platform. The deal makes Agoda the first digital travel platform to offer accommodation across Hoshino’s full brand portfolio, expanding access for domestic and international travellers.
The collaboration includes all six Hoshino Resorts brands – Hoshinoya, Kai, Risonare, Omo, Beb, and the newly launched Lucy – along with other unique properties. This follows strong demand for travel to Japan, which recorded a 35 per cent growth in inbound searches on Agoda in the first half of 2025, while domestic searches rose 11 per cent year-on-year. International interest is led by travellers from South Korea, Taiwan, and Hong Kong.
Agoda’s search data also shows rising interest in secondary destinations, with Takamatsu (+63 per cent), Matsuyama (+44 per cent), Sendai (+32 per cent), Okinawa (+27 per cent), and Sapporo (+26 per cent) seeing the highest increases. Major cities such as Tokyo, Osaka, and Fukuoka remain top choices. Many Hoshino Resorts properties are located in these popular areas, allowing the partnership to meet growing accommodation demand.
Satomi Nakabayashi, country director, Japan at Agoda, said: “Hoshino Resorts’ commitment to quality resonates with Agoda’s dedication to understanding and meeting the evolving desires of travellers. We are pleased to have Hoshino’s trust in our ability to deliver exceptional experiences, and together, we aim to create memorable journeys for our customers.”
Hoshino Resorts CEO Yoshiharu Hoshino added: “Our collaboration with Agoda marks the beginning of a new era in delivering enhanced convenience and excellence to our guests. This partnership is a testament to the trust we place in Agoda and our commitment to strengthening our relationship.”
