Joali Being, a well-living island in the Maldives, marks its fourth anniversary with the launch of a global storytelling campaign, Joyful Journeys of Well-Living.
The initiative invites travellers to rediscover connection, transformation and the joy of shared experiences, turning every journey into a meaningful chapter of personal growth.
The campaign begins with a short film, A New Chapter: My Well-Living Journey, premiering on November 15, 2025, to coincide with Joali Being’s anniversary. The film follows two brothers – a graduating teen and his younger sibling – as they experience discovery, movement and connection amid the island’s lush landscapes and ocean horizons. Documentary-style intimacy blends with cinematic imagery to capture moments of vitality, lightness and emotional renewal.
Future chapters of the campaign will explore themes of intimacy, curiosity and shared discovery, highlighting Joali Being’s Four Pillars – Mind, Skin, Microbiome and Energy – through curated experiences that awaken the senses and nurture renewal. The campaign extends across digital storytelling, brand collaborations and immersive content, encouraging travellers to embrace purposeful journeys that foster balance and well-being.
A stay at Joali Being offers transformative experiences, where mindful cuisine, immersive luxury and architecture combine to inspire renewal. The island’s anniversary programme, themed Journey of You, includes curated and complimentary experiences designed to foster reflection, connection and wellness.
Through this approach, Joali Being positions itself as a sanctuary for personal growth, where guests leave feeling lighter, happier and more energised — a journey of body, mind and spirit.
“We believe travel can be a turning point,” shared Duygu Tatar, senior cluster director of marketing & communications, Joali Being. “This campaign invites generations to pause, celebrate, and reconnect – to see every journey not as an escape, but as a new chapter of well-living.”
