Pan Pacific Hotels Group (PPHG) has appointed Celine Du as chief commercial and marketing officer.
In her new role, Du will oversee the group’s commercial strategy and performance across corporate and property levels for its Pan Pacific, Parkroyal Collection and Parkroyal brands.
She will also lead revenue generation, channel management, loyalty and global partnerships to strengthen commercial reach and customer engagement, guiding global teams within a framework of performance, collaboration and innovation as the group expands its international footprint and advances integrated commercial capabilities across the portfolio.
Du joins PPHG following senior leadership roles at Mandarin Oriental Hotel Group and Shangri-La Hotels and Resorts, where she led global commercial and marketing initiatives across China and key international markets.
