Oriental Holdings and its subsidiaries plan to acquire Bayview Beach Resort Penang, Bayview Hotel Georgetown and Bayview Hotel Langkawi as part of a strategy to strengthen their hospitality portfolio. The hotels will be repositioned under the management of Ascott, appointed by the current owners.
The proposed acquisition of Bayview Hotel Georgetown also includes Wisma Boon Siew, an adjoining 15-storey building comprising an office tower, two showrooms and car parking bays.
Once the transaction is complete, Oriental Holdings will assume ownership of all three properties, with Ascott continuing as operator and manager. The acquisitions require shareholder approval at an Extraordinary General Meeting scheduled for 1Q2026, followed by completion of the transaction.
The hotels will be aligned with distinct brands within Ascott’s portfolio, each targeting specific traveller segments. Renovations are scheduled to start in 2026, with a relaunch planned for 1Q2028. Improvements to design, facilities and guest experiences will be supported by Ascott’s technical services team and its established distribution channels, including the Ascott Star Rewards loyalty programme with over seven million members worldwide.
Under the plan, the 365-room Bayview Beach Resort Penang will be rebranded as Ascott Batu Ferringhi Penang, marking the debut of Ascott’s flagship brand in a Malaysian beachfront setting. The 340-room Bayview Hotel Georgetown will become Oakwood Georgetown Penang, serving business-leisure travellers in George Town’s UNESCO World Heritage district. The 282-room Bayview Hotel Langkawi will be rebranded as Fox Hotel Langkawi, expanding Ascott’s Fox brand in Malaysia.
Adrian Wong, chief financial officer at Oriental Holdings, said: “Subject to shareholder approval, this proposed acquisition represents a meaningful step in strengthening (the group’s) presence in Malaysia’s hospitality sector. If completed, it will expand our hotel portfolio in the country from one to four properties and grow our overall portfolio from seven to 10.”
Wong Kar Ling, chief strategy officer and managing director, Southeast Asia, Ascott, said: “These three distinctive properties reflect the strength and flexibility of Ascott’s multi-typology brand strategy. With their addition, our presence in Malaysia now spans over 50 properties, including both operational and pipeline developments. We look forward to welcoming guests to the refreshed spaces that reflect each brand’s unique design approach and guest experience.”
