Cross Hotels & Resorts is expanding its presence in Bangkok and Bali with new openings and partnerships, including an urban retreat, a lifestyle hotel, a luxury eco-resort, and the signing of Elle Resort & Beach Club Bali by Cross Collection, a beachfront destination in Seminyak combining hospitality with fashion and lifestyle.
Away Bangkok Sukhumvit, opened in 2025, is a 75-room urban retreat offering a rooftop pool, social spaces, and easy access to Bangkok’s shopping, dining, and transport hubs. Cross Vibe Bangkok Srinakarin, opening in December 2025, is a 196-room lifestyle hotel in an emerging district, featuring an outdoor pool, fitness facilities, and eight versatile event spaces.
In Indonesia, Cross Celesta Nusa Penida, opening in 2027, is a 61-villa eco-resort on the cliffs of Nusa Penida with sustainable design, wellness-focused experiences, and ocean views. Elle Resort & Beach Club Bali by Cross Collection, opening in 2028, will offer 170 ultra-luxury rooms and suites with a signature beach club providing day-to-night experiences.
Existing properties are also being upgraded.
Away Chiang Mai Thapae, a fully vegan destination, has added 30 suites, a plant-based restaurant, and expanded wellness facilities. The group also offers tailored family packages, curated activities, and scenic wedding venues across its portfolio, supported by dedicated specialists.
Cross Hotels & Resorts’ lifestyle credentials were highlighted when Away Bangkok Riverside Kene featured in the TV series Married at First Sight UK, showcasing Bangkok as a honeymoon destination along the Chao Phraya River.
Sustainability remains central, with Green Hotel Certifications, CF Hotels recognition, and STAR awards. Initiatives include eco-conscious developments, community-led projects, and programmes that minimise environmental impact while supporting local communities.
“Travel is evolving, and so are travellers,” said Harry Thaliwal, CEO of Cross Hotels & Resorts. “Guests want more than a place to stay – they want experiences that inspire, rejuvenate, and connect them to the world around them. Our new openings in Bangkok bring fresh, immersive experiences to the city. Alongside our luxury eco-resort in Indonesia, these properties are designed to create meaningful moments that leave a positive mark on both travellers and the communities they visit.”
