Hyatt Hotels Corporation and Homeinns Hotel Group have signed a strategic master franchise agreement to introduce Hyatt Studios hotels in China. The collaboration will expand Hyatt’s upper-midscale portfolio with its new extended-stay brand in one of the world’s most dynamic hospitality markets.
Hyatt and Homeinns will leverage their respective strengths to develop Hyatt Studios extended-stay hotels across key business and travel destinations in China. Under the agreement, Homeinns plans to open 50 Hyatt Studios hotels in the coming years and establish a pipeline for further growth.
Part of Hyatt’s Essentials portfolio, Hyatt Studios provides extended-stay accommodation with studio-style rooms, kitchenettes, and workspaces. The Essentials portfolio, which also includes Caption by Hyatt, Unscripted by Hyatt, Hyatt Place, Hyatt House, Hyatt Select, and UrCove, is designed for business and leisure travellers seeking consistent, contemporary amenities and practical spaces. In addition, the brand prioritises scalable development and efficient operations that can adapt to local market needs.
Hyatt Studios integrates with the World of Hyatt loyalty programme, which has grown by 27 per cent per year since 2017.
“This agreement with Homeinns Hotel Group builds on our strategic path, enabling us to bring Hyatt’s brand and operational standards into a growing segment,” said Stephen Ho, president – Greater China and growth, Asia Pacific, Hyatt.
“With Hyatt’s global expertise and Homeinns Hotel Group’s local market knowledge, we are confident this next chapter will deliver meaningful results for both guests and owners across China,” said David Sun, chairman & CEO of Homeinns Hotel Group.
