Swire Hotels has introduced Upper House, a global brand that unites its House Collective properties and marks a new phase of international growth.
The move also includes the launch of the brand’s first branded residences project, Upper House Residences, in Bangkok in 2030.
Following the success of Upper House Hong Kong, ranked among the top five in the World’s 50 Best Hotels for two consecutive years and recognised in the inaugural global Michelin Keys selection, all existing Houses in Hong Kong (Two Keys), Chengdu (One Key) and Shanghai (One Key) will be renamed Upper House. Future openings in Shenzhen, Xi’an, Tokyo and Bangkok will also carry the Upper House name, strengthening brand consistency across international markets.
The rebrand brings together the group’s portfolio under one name while maintaining the brand’s Houses not Hotels philosophy. Each property reflects its local culture through guest experience, dining and service.
Upper House Residences Bangkok, opening in 2030, will extend the brand’s hospitality approach to residential living. The project will offer homeowners integrated amenities, services and property management under the Upper House brand.
Upcoming openings include Shenzhen in 2027, Xi’an in 2028, Tokyo in 2029, and Bangkok in 2030 with the launch of Upper House Residences.
Dean Winter, managing director of Swire Hotels, said: “The rebrand heralds a new chapter for Upper House as a single, iconic brand. Guided by the same passion, precision, and incredible people who shaped our vision of hospitality over almost two decades, the Upper House experience remains unexpected and personal, where genuine hospitality, thoughtful design and unscripted service create something truly memorable.”
