BWH Hotels’ presence is growing in the region, with further expansion on the horizon as it prepares to celebrate 80 years of delivering hospitality next year.
Olivier Berrivin, vice president for APAC, said BWH Hotels currently operates more than 200 hotels and resorts across Asia-Pacific, with strategic markets including Thailand, Vietnam, Indonesia, Japan, the Philippines, Pakistan, Australia and New Zealand.
“In 2025, we’ve seen significant growth, marked by the signing of Aiden Surawong Bangkok, introduction of our Aiden brand to South-east Asia, and the addition of Azzurr Marina Akita, BW Signature Collection, which will become our first managed property in Japan,” he told TTG Asia in an interview at ITB Asia 2025.
Before the year is over, BWH Hotels will add a seventh hotel in Pakistan and open three new hotels in Thailand and Vietnam in November. The new property in Pakistan will firmly position the Best Western brand as one of the leading operators in the country.
“Our partnership with Savers Group Holdings as Area Development Office in the Philippines is also driving rapid expansion. These developments demonstrate our commitment to sustainable, long-term growth in the region,” he reflected.
Starting off 80 years ago as a US brand, over the years BWH Hotels has gone global, cementing itself in the top 10 hospitality brands and boasting more than 4,300 properties worldwide.
To mark the occasion, a regional conference will be held next March in Bangkok, followed by a global gathering in Phoenix in October to bring all brands together for the first time.
“Through our iconic Best Western brand, BWH Hotels’s 80-year heritage reflects a strong commitment to quality, trust and innovation in hospitality. Over the years, we have adapted to enhancing guest expectations while staying focused on delivering excellent service and value,” Berrivin said.
“This legacy has made BWH a trusted, forward-thinking partner for hotel owners and travellers worldwide. Our leadership in the midscale sector has been continuously recognised with our induction into the Travel Hall of Fame at the TTG Travel Awards 2025.”
He added that the company’s expansion focuses on growing BWH Hotels’ presence across all market segments by offering 18 distinct brands under WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels.
“This range allows us to cater to diverse traveller needs and provide flexible options for hotel owners. We’re also introducing new brands like Aiden, which brings modern, lifestyle-driven concepts that resonate with today’s travellers.”
He underscored the important role of sustainability in the company’s development strategy.
“We’ve earned Global Sustainable Tourism Council certification for many of our properties in South-east Asia, Japan and Pakistan, ensuring responsible operations that benefit both guests and local communities. This commitment supports our long-term vision for sustainable expansion,” he stated.
