Mövenpick Hotels & Resorts is celebrating the 10th anniversary of its global charity campaign, Kilo of Kindness, running from October 13 to November 14, 2025.
More than 70 Mövenpick properties in nearly 30 countries will collect food, clothing, educational supplies, and essential items for local charity partners, inviting guests, staff, and nearby communities to take part.
First launched in 2015, Kilo of Kindness began with the idea that a single kilo can make a difference. Since then, it has gathered more than 100,000 kilogrammes of donations, supporting hundreds of non-governmental organisations and benefiting communities worldwide. At the heart of the campaign are Mövenpick’s guests and staff, whose ongoing contributions have supported children’s education and families in need.
To mark the anniversary, Mövenpick is highlighting ten stories from its hotels around the world, showing how the initiative has supported education, families, and basic needs through simple acts of giving. One of the featured stories comes from Mövenpick Hotel Auckland in the Pacific region.
The 2025 edition coincides with World Kindness Week and reinforces Mövenpick’s long-term focus on creating meaningful connections and social impact. Guests and locals can participate by bringing donations such as non-perishable food, books, toys, and clothing to any participating Mövenpick hotel lobby between October 13 and November 14, 2025, with all items distributed to local charities.
“10 years of Kilo of Kindness is a celebration of what can be achieved when generosity becomes a shared purpose,” said Benoît Racle, global brand president, premium, Accor.
“At Mövenpick, we believe that kindness is more than a gesture – it is a part of who we are every day. This milestone reflects not only the kilos donated but the communities uplifted, the lives touched, and the spirit of togetherness that defines our brand.”
