Hilton has signed multiple property agreements across Vietnam with long-term partner Sun Group, a leading company in recreation, entertainment, leisure travel, real estate, infrastructure investment, and aviation.
The collaboration will introduce Conrad Hotels & Resorts, LXR Hotels & Resorts, and DoubleTree by Hilton to Vietnam, while expanding Hilton Hotels & Resorts’ presence in the country. Five new properties will open across northern, central, and southern Vietnam.
LXR Hotels & Resorts will make its Vietnam debut with an 80-room retreat on Đảo Xanh island along the Danang Riverside. Conrad Phu Quoc, Hilton Phu Quoc, and DoubleTree by Hilton Phu Quoc will form part of a major hospitality and event precinct being developed for the 2027 APEC Economic Leaders’ Meeting, with a combined 1,500 rooms. Hilton Quang Hanh Onsen Resort, near Halong Bay, is scheduled to open before the end of 2025 with 216 rooms and villas, featuring mineral baths, saunas, and private onsens.
Vietnam is Hilton’s third-largest market in South-east Asia, with 21 operating hotels. The addition of these new projects will double its presence in the country and expand its development pipeline from 16 to 21 properties. Conrad Hotels & Resorts, LXR Hotels & Resorts, Hilton Hotels & Resorts, and DoubleTree by Hilton participate in Hilton Honors, the company’s global loyalty programme.
“This collaboration brings together Hilton’s globally-recognised and much-loved brands as well as Sun Group’s deep local expertise to create exceptional destinations that reflect the evolving needs of today’s travellers,” said Chris Nassetta, president and CEO, Hilton.
“By introducing Hilton’s world-class brands to Sun Group’s flagship destinations in Quang Ninh, Danang, and Phu Quoc, we are setting new benchmarks for integrated resorts that unite cultural authenticity, natural beauty, and global standards of hospitality,” added Dang Minh Truong, chairman, Sun Group.
