Radisson Hotel Group (RHG) is expanding its Radisson Individuals brand, which has grown to more than 100 hotels in operation and under development since its launch in 2020. The portfolio now spans different property types and includes new premier, boutique, and retreats segments.
Radisson Individuals is a soft brand that allows independent hotels and regional chains to join RHG’s global network and distribution platform while retaining their own identity. More than 100 hotels worldwide have joined the network to benefit from the group’s global presence.
Recent openings include Le Relais de La Malmaison near Paris; HARBR Hotel Ludwigsburg in Stuttgart; Crystals Beach Resort Belle Mare on the east coast of Mauritius; and Namah Nainital in Uttarakhand, India.
Radisson Individuals is expanding its offering across three segments, from upper midscale to upper upscale.
The brand now includes Radisson Individuals, which brings together hotels that meet RHG standards of service and quality but sit outside its core brands; Radisson Individuals Premier, a selection of upper-upscale hotels in business and leisure destinations; Radisson Individuals Boutique, a collection of smaller hotels with local character;and Radisson Individuals Retreats, a group of properties in nature-led destinations.
By affiliating with the brand, hotel owners can introduce guests to new locations while maintaining consistent service standards.
Elie Younes, executive vice president and global chief development officer at RHG, said: “The exceptional success of Radisson Individuals is testament to Radisson Hotel Group’s ability to help the industry set relevant trends and provide true added value for our owners and guests. The evolution of Radisson Individuals with three new segments further offers opportunities for distinction and visibility within an elastic framework.”
