Pan Pacific Hotels Group (PPHG) has launched Parkroyal Serviced Suites Hanoi, its third property in Vietnam and part of a series of planned openings across South-east Asia.
PPHG now operates 23 properties in the region, with eight new hotels and serviced suites expected in Vietnam, Cambodia, Thailand, Indonesia, and the Philippines over the next two years.
Parkroyal Serviced Suites Hanoi has 126 suites with kitchenettes and essential appliances, offering one, two, and three-bedroom options. Facilities include an indoor pool, jacuzzi, steam rooms, fitness centre, children’s pool, two dining venues, and meeting and banquet spaces.
The property is part of PPHG’s Version 2.0 strategy, focusing on long-stay accommodation, smart technology, and flexible living solutions. The serviced apartment market in Asia-Pacific is projected to grow at 14.4 per cent annually from 2025 to 2030, with revenues expected to reach US$57.9 billion by 2030.
The launch coincides with Vietnam’s economic growth and tourism rebound, with 17.6 million international arrivals in 2024 and a target of 22 million in 2025. Urbanisation and multinational companies in Hanoi and Ho Chi Minh City have increased demand for long-stay accommodation for business travellers and families. Serviced apartments in Hanoi recorded 86 per cent occupancy in the first quarter of 2025, with rental rates up 5 per cent year-on-year.
“Our upcoming Parkroyal Serviced Suites Hanoi marks an exciting next chapter in Pan Pacific Hotels Group’s growth in Vietnam, complementing our flagship Pan Pacific Hanoi. By adding a long-stay offering to our portfolio, we can cater to a wider range of travellers while strengthening our presence in one of South-east Asia’s most dynamic markets,” said PPHG CEO Choe Peng Sum.
