Taiwan Tourism Administration (TTA) has opened its Australian Taiwan Tourism Information Centre (TTIC) in Sydney as travel from Australia and New Zealand (ANZ) to Taiwan rises.
Visitor numbers increased by more than 26 per cent in the past year and are expected to grow a further 16 per cent in 2025, with 150,000 ANZ visitors anticipated. More than 60 per cent of travellers visit Taiwan for leisure.
The centre, located at 22 Market Street in Sydney’s CBD, provides information on Taiwan’s attractions, travel advice, cultural displays, and planning assistance. Taiwan offers hot springs, mountain trails, Taroko Gorge, Sun Moon Lake, Alishan forests, temples, night markets, and culinary experiences recognised by the Michelin Guide Taiwan 2025.
Major events in 2025-26 include the Taiwan Lantern Festival, East Coast Land Art Festival, Moonlight Sea Concerts, cycling and birdwatching festivals, the Hot Spring and Fine-Cuisine Carnival, New Taipei Christmasland, Taipei 101 Countdown, and international marathons.
TTA will also launch campaigns in Sydney, Melbourne, Brisbane, and Auckland, and participate in trade events such as TADA Sydney and Total Holiday Options. Direct flights to Taiwan are available via China Airlines, EVA Air, and Air New Zealand, with additional connections through Singapore, Bangkok, and Hong Kong.
TTA deputy director general Shih-fang Huang said: “Australian travellers are adventurous and discerning, seeking meaningful cultural encounters and authentic nature experiences, and Taiwan has it all. With the opening of our new TTIC Sydney office, we’re making it easier for Australians to discover Taiwan’s beauty, flavours and culture, while strengthening our partnerships here and underscoring our commitment to the country.”
