The Malaysian state of Pahang held its first-ever tourism roadshow in India, with events in New Delhi on September 24 and Chennai on September 26. The initiative aimed to promote Pahang’s diverse destinations and experiences beyond the popular Genting Highlands among Indian travellers.
“Nearly 60 per cent of Indian travellers visiting Malaysia include Genting Highlands in their itineraries. With these roadshows, we want to introduce other experiences in Pahang to Indian visitors, from our beaches and islands to rainforests and heritage towns,” said Leong Yu Man, chairman, Pahang State Committee on Unity, Tourism and Culture while speaking to TTG Asia in New Delhi.
Pahang is looking to promote other highlands like Cameron, beaches like Cherating, Fraser’s Hill and Tioman Island in the Indian market.
“For Indian travellers who love sunshine, beautiful beaches and activities like diving, snorkelling and trekking, Tioman is the perfect place. Indian travellers can also explore the ancient rainforests of Taman Negara when visiting Pahang,” she added.
Apart from officials from the government of Pahang, 12 suppliers from the state including travel agents and hoteliers participated in the roadshows. Pahang received around 53,000 Indian overnight visitors last year.
She noted: “These numbers don’t include Indian travellers who are visiting Pahang for a day trip and going back to Kuala Lumpur. So, this makes the real figure for Indian travellers that come to Pahang much higher.”
Pahang Tourism is also looking to shortly organise a familiarisation trip for travel agents and media representatives as part of its marketing initiatives in India.
