Plaza Premium Group (PPG) has opened a new regional headquarters in Riyadh, its second base in the EMEA region, marking a milestone in the company’s Middle East and Africa expansion and 10 years of operations in Saudi Arabia.
The opening ceremony on September 14, 2025, was attended by representatives from government entities, airport authorities, airlines and industry partners. The event included Song Hoi See, founder and CEO, Ali Bora İşbulan, deputy CEO, and Okan Küfeci, senior vice president EMEA, who outlined the group’s plans for growth and its role in airport hospitality in the region.
The Riyadh office will coordinate PPG’s operations across the Middle East and Africa, supporting airport lounges, hotels, meet-and-greet, fast track and concierge services. The new base reflects the company’s focus on innovation and providing consistent airport hospitality services.
The group operates in Riyadh, Dammam, Jeddah and Red Sea International Airport, with over 350 staff in Saudi Arabia and around 100,000 guests served each month. Saudization currently stands at 60 per cent, with a target of 80 per cent, supported by a graduate training programme for future aviation and hospitality leaders. The expansion demonstrates the company’s commitment to local expertise and economic growth.
“The opening of our Riyadh regional office is a proud milestone as we advance our presence in Saudi Arabia and broaden our impact across the region. Our local partnerships and talented workforce continue to set new standards in airport hospitality, supporting the Kingdom’s Vision 2030,” said Song.
İşbulan added: “Saudi Arabia is a cornerstone of our global strategy, and Riyadh is the ideal base for our regional headquarters. This office not only strengthens our operational presence but also serves as a hub for innovation, partnerships, and delivering world-class passenger services that align with the Kingdom’s Vision 2030.”
