Onyx Hospitality Group is reinforcing its commitment to Japan as a key strategic market through a development initiative. As part of its growth plan in North-east Asia, Onyx will conduct a Japan Sales Mission from September 29 to October 3, 2025, to strengthen trade partnerships and lay the groundwork for future expansion.
The initiative focuses on one-on-one meetings with key partners, reflecting Onyx’s consultative approach and its dedication to cultivating long-term relationships within the Japanese travel trade.
The sales mission will highlight Onyx’s key properties in Thailand, a popular destination for Japanese tourists in medical and wellness tourism, golf travel, and long-stay or retirement segments. Bangkok and Phuket are among the preferred destinations, creating opportunities for flagship properties under the Amari, Ozo and Shama brands, including Amari Bangkok, Amari Phuket, Amari Pattaya, Ozo North Pattaya, and Shama Lakeview Asoke Bangkok.
There is growing interest in emerging destinations such as Chonburi Province, home to Bangsaen and Pattaya, where properties include Amari Pattaya, Ozo North Pattaya and the newly opened Amari Bangsaen. Khao Lak in Phang Nga Province represents a market for Amari Vogue Krabi.
Robust air connectivity between Thailand and Japan, including direct flights from Tokyo, Osaka, Nagoya and Fukuoka, supports frequent visits by leisure, business and long-stay travellers.
The mission will also feature properties under the newly established Onyx Hospitality Real Estate Investment Trust, including Amari Bangkok, Amari Pattaya, Ozo Pattaya and Ozo Phuket, all with average occupancy above 80 per cent. This highlights the group’s integrated approach to combining operational management with asset optimisation.
The sales mission reinforces Onyx’s commitment to the Japanese market by strengthening relationships with wholesalers, OTAs and retail agencies, aligning offerings with traveller preferences, and gathering market insights to inform future product and marketing development.
“Japan is a market that rewards consistency, depth, and cultural alignment,” said Yuthachai Charanachitta, CEO of Onyx Hospitality Group. “Success here relies on strong, ongoing partnerships with travel agents and tour operators, and we are fully committed to nurturing these relationships. This sales mission is a key part of our long-term strategy to tailor our offerings to the evolving needs of Japanese travellers and steadily grow our presence through thoughtful, partner-led development.”
