Marriott International’s Fairfield by Marriott brand has reached a milestone of 150 combined open and pipeline hotels in China, reflecting strong growth in the region’s select service segment.
The brand, which entered China in 2017, now spans more than 50 destinations and has expanded rapidly since celebrating its 50th hotel in 2024. In just over a year, Fairfield has grown by more than 50 per cent, with another 50 hotels expected to open within the next two years.
In the first seven months of 2025, newly signed projects increased 75 per cent year-on-year, targeting key locations including Shanghai’s Xuhui District, Beijing Capital Airport and Shenzhen’s Qianhai area.
Fairfield by Marriott has extended its presence across transportation hubs, emerging urban districts and leisure destinations, with recent openings in Yangshuo (Guangxi), Xinzhou (Shanxi) and Qiandao Lake (Hangzhou). To support this growth, the brand introduced a regional product upgrade, including a new Chinese name, refreshed design, and updated guest experience focusing on four core travel needs: working, sleeping, bathing and service.
Globally, Fairfield by Marriott operates over 1,350 hotels in 20 countries and territories, with more than 460 additional properties in the pipeline, making it Marriott’s largest brand worldwide by combined open and pipeline hotels.
Marriott International chairman of the board David Marriott commented: “What started with inspiration from our family’s Fairfield Farm has grown into one of Marriott’s largest and most trusted brands. I’m extremely proud of the teams who continue to carry Fairfield’s legacy forward and deliver exceptional hospitality to guests across China and around the world.”
“Since entering China eight years ago, Fairfield has unlocked new opportunities for growth, bringing the Beauty of Simplicity to more destinations and more guests across the region,” added Yibing Mao, president, Greater China, Marriott International. “The brand’s accelerated expansion reflects our broader strategy to meet evolving traveller needs in China, and with localised product enhancements, Fairfield continues to drive fresh momentum in the select service segment.”
