The Guam Visitors Bureau is increasing its efforts to attract visitors from Malaysia and Singapore, taking advantage of visa-free access to both countries. These markets are considered promising, with significant potential for growth, Nadine Y Leon Guerrero, director of global marketing at the Guam Visitors Bureau, said.
Guerrero told TTG Asia that the bureau’s plans to expand outreach include working closely with outbound travel trade partners in both countries, together with its airline partner, Philippine Airlines, to address the lack of direct flights from Malaysia and Singapore to Guam.
In June 2025, the Guam Visitors Bureau hosted a familiarisation trip for 24 outbound travel agents from Malaysia and 14 media representatives. To build on this, the bureau will take part in ITB Asia in Singapore in October.
Alongside its tradeshow presence, the bureau plans to conduct sales calls to visiting agents from Singapore during the same period, aiming to strengthen partnerships and raise awareness of Guam’s offerings.
Events promoted through travel agents include the Guam Micronesia Island Fair and Guam Ko’ko’ Road Race. New offerings include the inaugural Guam International Dance Festival, organised by the Guam Visitors Bureau. The festival will take place on December 6 and 7, serving as both a showcase and a competition and bringing together dancers from around the world to celebrate cultural heritage, creative expression, and artistic achievement.
