Best Western, SureStay Hotels in Asia secure GSTC sustainability certification

Best Western Hotels & Resorts and SureStay Hotels in South-east Asia, Japan, and Pakistan have secured certification under the Global Sustainable Tourism Council (GSTC) standards, marking a first for BWH Hotels in the region.

Through its accredited partner Bureau Veritas Group, the group’s operations were assessed in four areas: sustainable management, socio-economic impact, cultural impacts and environmental impacts.

BWH Hotels has achieved GSTC certification for properties in South-east Asia, Japan, and Pakistan

A ceremony was held at Best Western Chatuchak, Bangkok, on September 2, 2025 to mark the GSTC-certified properties. The event was attended by BWH Hotels leaders Olivier Berrivin, vice president – APAC, and Rodney Simpson, managing director – operations APAC, together with representatives from Bureau Veritas Group.

BWH Hotels said it integrates three pillars – Earth, People, and Community – into its operations through its global Because We Care programme. The group said this includes reducing water consumption, cutting carbon emissions, minimising waste and supporting local sourcing.

“Achieving GSTC certification is more than just earning a credential; it reflects the unwavering commitment, extensive training and deep belief in the power we have to drive meaningful change. At BWH Hotels, responsible travel isn’t a trend; it is part of who we are. This milestone marks a significant step forward in our journey to create more sustainable and mindful hospitality experiences” said Rodney Simpson, managing director – operations APAC, BWH Hotels.

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