JHL Collection, a home-grown hospitality management company, marked its fifth anniversary by unveiling expansion plans under its 5teps To The Future strategy.
Founded in 2020, the company currently manages seven properties across six brands in Indonesia and Cambodia and is now seeking to act as a management partner for other hotel owners and investors. Its portfolio includes JHL Solitaire Gading Serpong, Episode Gading Serpong, and Herloom Hotel & Residence BSD in Banten, as well as Episode Kuta Bali and JSI Resort Megamendung in West Java.
As part of its Steps of Excellence vision, JHL Collection launched two new design hotel brands this year – Noema and Arjuna – with properties in Bali and Cambodia. The company plans to expand to destinations including Lombok and other locations in Indonesia and the region.
Under its Steps of Possibilities initiative, the group is embracing technology and design, including a new website and investments in platforms to enhance the booking and guest experience. Corporate director of marketing Kay Tadjoedin highlighted the introduction of an augmented reality breakfast experience at JHL Solitaire Gading Serpong, which allows guests to visualise dishes before ordering and explore the origin of ingredients through interactive storytelling connecting dining with culture, nature, and community.
Looking ahead, JHL Collection plans to launch a facilitator-led wellness programme at Kencana Valley, Megamendung, as part of its Steps of Mindfulness initiative.
During the anniversary celebration in Jakarta, executive director Satria Wei said the first five years had focused on building and managing the company’s own properties to establish a foundation in service, innovation, and design. He added that with six brands and seven properties across Indonesia and Cambodia, JHL Collection is now preparing to expand beyond its own group to act as a management partner for investors and hotel owners across the region.
Addressing industry challenges, Satria shared: “This year has not been without its challenges. But with resilience and commitment, we have overcome them, and in doing so, we are better prepared to look ahead with strength and confidence. The lessons of today shape the vision of tomorrow.”
Satria also told TTG Asia that his target was to add 10 properties within two years, whether newly built or rebranded, but added: “Our future is not only about more properties; it’s about hospitality that matters.”
