A feature on China’s affluent female travellers, a segment that is shaping the future of luxury travel, has won PATA Gold Awards 2025, Best Industry Article.
Published within TTG Asia Luxury’s September-October 2024 issue, the feature, titled Rise of Chinese female explorers, was written by group editor, Karen Yue.
It looks at the scope of influence Chinese female travellers have on travel decisions, and the steps industry players should take to engage with this segment.
This is TTG Asia Media’s 12th PATA Gold Award recognition. TTG Asia and TTGmice were also recipients of past Business Article awards.
