The recent Nihao! China 2025 Asian Tour Operators programme has concluded, bringing together more than 100 tour operators from across Asia for four itineraries showcasing China’s regional tourism routes.
Route 1 covered Suzhou, Huangshan and Ningbo; Route 2 included Jinan, Anyang and Handan; Route 3 featured Zhangjiajie, Guilin and Changchun; and Route 4 ran from Quanzhou to Dunhuang and Zhangye.
The itineraries gave international operators direct engagement with local tourism stakeholders and a closer look at opportunities in China’s inbound travel market.
The initiative was organised by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism and co-hosted by Trip.com Group with 13 cities including Shenyang, Changchun, Ningbo, Jinan, Handan, Suzhou, Huangshan, Quanzhou, Anyang, Zhangjiajie, Guilin, Zhangye and Dunhuang.
The event underscored the role of regional cooperation as inter-regional tourism in Asia expands. According to Trip.com Group, inbound travel bookings to the Chinese mainland have risen by about 100 per cent year-on-year, with South Korea, Thailand, Malaysia and Indonesia among the top source markets.
The Inbound Tourism Conference, marking the final stage of the Nihao! China 2025 Asian Tour Operators’ China Trip, was held in Shenyang. Senior officials from the Ministry of Culture and Tourism opened the forum, which focused on partnerships and destination development.
Trip.com Group contributed marketing reach, multilingual services and data analysis to support destinations and shape opportunities into tourism offerings.
