The Tourism Promotions Board (TPB) Philippines has successfully delivered the first instalment of its biannual Regional Travel Fair (RTF), now into its 15th run. The event took place in Tuguegarao City, the capital of Cagayan province from August 15 to 17.
RTF brought together tourism stakeholders and travel enthusiasts to explore the untapped potential of Northeastern Luzon. It showcased the region’s history and scenic landscapes that connect the lowlands of Luzon with the highlands of the Cordilleras.
The B2B component of RTF connected 50 buyers and 53 sellers/exhibitors in meetings at the Pulsar Hotel and Convention Center on August 15.
B2C sessions on August 16 and 17 were hosted at Robinsons Tuguegarao, offering visitors discounted domestic tour packages, airline tickets, accommodations, and other tourism-related products. There were also cultural performances, interactive games, and more.
TPB COO Maria Margarita Montemayor Nograles said: “We are proud to bring the 15th Regional Travel Fair to Tuguegarao City, a place that naturally captivates with its breathtaking landscapes and deep-rooted traditions. This event continues to inspire local and global travellers to celebrate the enduring beauty and cultural richness of our country. Through this initiative, we hope to strengthen regional pride and empower tourism stakeholders by bringing attention to the distinct experiences that make Tuguegarao City truly special.”
In addition to RTF, the TPB also led local tours for buyers, exhibitors and invited sponsors to explore Tuguegarao City’s heritage landmarks, such as the Cagayan Museum, Historical Research Center, Horno Ruins, and St. Peter Metropolitan Cathedral, as well as regional visits to help stakeholders discover destinations they can promote to tourists.
