RedDoorz, a multi-brand hospitality and accommodation platform in South-east Asia, has opened its 100th property under the Sans brand – Sans Vibes Hotel Seminyak – in Bali, Indonesia.
The launch follows the company’s expansion efforts and reflects its continued growth in Indonesia.
The Sans brand was introduced in 2020 as part of RedDoorz’s multi-brand strategy. Named after the Indonesian word santai, which means relaxed, Sans offers economy accommodation with a focus on functional design.
Since its launch, Sans has recorded over 1.3 million nights stayed across 35 cities.
RedDoorz founder and CEO Amit Saberwal described the opening of its 100th Sans hotel as a significant milestone, noting that it reflected both the brand’s growth and its efforts to adapt to changing travel preferences. The company identified Bali as a fitting location to mark the occasion, citing its alignment with the brand’s focus on energy, creativity and lifestyle-oriented travel.
Sans properties are aimed at travellers seeking low-cost stays with basic amenities, including internet access and shared spaces. The company’s expansion coincides with an increase in foreign arrivals to Bali, which rose by 20 per cent year-on-year in 2024 to reach 6.3 million, based on data from BPS-Bali Province. Visitors from Australia, Russia and Germany remain key source markets.
The opening of the Seminyak hotel is part of RedDoorz’s broader effort to provide more varied accommodation options. The company has introduced three sub-brands: Sans Stay, with a minimalist design and lower rates; Sans Vibes, with shared facilities; and Sans Elite, with more comprehensive services.
Saberwal added: “As digital nomadism and flexible travel continue to rise, we are excited to keep expanding our footprint with properties that offer style, comfort, and affordability across South-east Asia.”
