The Lux Collective, in partnership with Shaoguan Greater Nanhua Investment & Development Company, has signed an agreement to manage Lux* Shaoguan – the first international luxury hotel in Shaoguan City, northern Guangdong.
Located in the city’s Qujiang District near the Nanhua Zen Temple, the resort will be positioned close to key landmarks including Danxia Mountain, a UNESCO World Natural Heritage site, and Zhuji Ancient Lane, recognised as the ancestral home of the Cantonese community.
Through this collaboration, The Lux Collective and Greater Nanhua Company intend to position Shaoguan as a new cultural and tourism destination, while creating economic and lifestyle opportunities for the surrounding community.
With an estimated investment of 360 million yuan (US$50 million), Lux* Shaoguan will be developed as an integrated luxury resort. It will feature 108 guestrooms, a multi-functional event space, a fitness and spa centre, restaurants, and a kids’ club. The property aims to attract business and leisure travellers, families, and wellness-focused guests.
The partnership between The Lux Collective and Greater Nanhua Company aims to blend international hospitality standards with the cultural heritage of the Cao Xi River region. The resort is expected to contribute to the growth of Shaoguan’s tourism industry and broader cultural development.
The hotel management signing was attended by local government officials, representatives from both companies, and project partners.
During the ceremony, speakers highlighted the project’s role in enhancing Shaoguan’s cultural tourism and setting a new standard for regional hospitality. The development was described as a blend of Zen influences and luxury, supported by confidence in the partnership. The design was introduced as a fusion of Zen aesthetics and local heritage. A panel discussion also explored how traditions and local culture, including the nearby Nanhua Zen Temple, could shape distinctive resort experiences.
