Dusit International has signed a strategic partnership agreement with French real estate investment firm Sydel to establish Dusit France, a joint venture aimed at introducing Dusit’s brand of Thai-inspired hospitality to France for the first time.
The partnership will draw on Sydel’s local knowledge and operational expertise to identify opportunities for Dusit Hotels and Resorts, whose portfolio spans nine brands across various market segments, from midscale lifestyle hotels to luxury retreats.
Brands under consideration for the French market include Dusit Thani, Devarana – Dusit Retreats, Dusit Collection, Dusit Hotels, dusitD2, Dusit Princess, ASAI Hotels and Dusit Suites.
The joint venture will focus on identifying strategic locations, supporting asset repositioning, and introducing hotel concepts built around guest experience, well-being, and long-term value creation.
The agreement was formalised at a signing ceremony in Paris on July 10, 2025, where Dusit International chief operating officer Gilles Cretallaz outlined the group’s growth plans in the region.
Cretallaz said: “This partnership marks an important milestone in our global expansion strategy, and we are confident that our unique blend of cultural authenticity, innovation, and gracious service will resonate strongly with travellers and developers alike.”
Dusit currently operates 294 properties in 18 countries, including 55 under Dusit Hotels and Resorts and 239 luxury villas under Elite Havens. In Europe, its portfolio includes Dusit Suites Athens, an upper-upscale property in the coastal district of Glyfada.
