Park Bo-gum, star of When Life Gives You Tangerines (2025), has been named honorary ambassador for Korea Tourism. The appointment was made by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization at a ceremony on July 29, 2025, attended by 160 guests.
Two promotional videos featuring Park were released – one styled as a fantasy film, the other a music video – both showcasing destinations across South Korea. Park also performs the theme song, On My Way.
Additional videos inspired by Squid Game and All of Us Are Dead, as well as features on Gyeongsangbuk-do and Jeonbuk, were also unveiled.
