Agoda has launched its SG60 Celebration Campaign to promote tourism to and from Singapore as the country marks its 60th year of independence.
Running from August 1 to 15, 2025, the campaign will offer discounts of up to 20 per cent on inbound and outbound bookings. It aims to tap into heightened travel demand during this national milestone, with participation from major partners including Resorts World Sentosa, Furama Hotels International, Singapore Airlines, Malaysia Airlines, and Firefly.
According to Agoda’s search data from April to June, key source markets for Singapore include Indonesia, Malaysia, the Philippines, Thailand, and South Korea, with Thailand recording a 10 per cent year-on-year increase in interest. Search volumes have also risen from longhaul markets such as Austria, Spain, and Denmark, underscoring Singapore’s growing global appeal.
On the outbound front, Singaporeans are searching for travel across more than 100 countries in 2025, with China showing a 40 per cent increase in interest year-on-year. Malaysia, Japan, and Indonesia continue to lead as the top destinations.
“As Agoda celebrates 20 years in Singapore, the SG60 Celebration Campaign is a special celebration for us,” said Andrew Smith, senior vice president of supply at Agoda. “Through our close collaboration with Singapore’s tourism authority in past years, we are using innovative, data-driven campaigns to showcase the city’s unique appeal to global travellers during the nation’s 60th year of independence.”
Mathew Chan, regional director of revenue at Furama Hotels International, added: “We’re truly excited to be part of the SG60 Celebration Campaign. This collaboration allows us to connect with both new and returning guests from around the world. We look forward to sharing the warmth of our hospitality and creating memorable experiences for every traveller who walks through our doors.”
