I’M Hotel Group, known for its aquatic-themed hotels and attractions, is expanding in the Philippines with plans to open a 381-key all-inclusive resort in Boracay in 1Q2026.
Country general manager Melissa Lim said I’Msignia Beachfront Resort Boracay will feature distinctive elements, including underwater rooms and integrated entertainment facilities, to increase demand in Boracay and compete with other island destinations.
The resort, the only one on Boracay’s Puka Beach, will cover over two hectares. It will offer six room categories, with the smallest measuring 45m² (the Department of Tourism standard for a five-star hotel is a minimum of 30m²). Some rooms will include mini-playgrounds, targeting families, young adults and leisure travellers.
I’Msignia will include an Ocean Park and a large water park focusing on leisure and entertainment. This will set it apart from I’M Hotel Group’s Manila Ocean Park and Cebu Ocean Park, which have an educational emphasis popular with school field trips.
Lim said the resort’s concept will draw inspiration from Bali’s mega day clubs and beach clubs with international DJs, as well as diving resorts in the Maldives.
On the food and beverage side, Lim plans to collaborate with Michelin-starred chefs to introduce new culinary concepts to Boracay.
Health and wellness will be a major focus, with plans to offer an enhanced version of the I’M Onsen Spa, a key feature of the I’M Hotel in Makati, alongside the latest technologies such as red light therapy.
Headquartered in Singapore, I’M Hotel Group’s Philippine portfolio includes Hotel H2O and Manila Ocean Park, I’M Hotel (above which are the Oakwood Makati Avenue serviced apartments), I’M Onsen Spa in Makati, Cebu Ocean Park, and a building in Makati currently being renovated into serviced apartments. The group has also acquired land in San Vicente, Palawan, and aims to develop a property in South Korea within the next five years.
