Dusit International has launched Dusit Hotels, its ninth brand, marking a strategic expansion of its global hospitality portfolio. Positioned in the upper-upscale segment, the new brand is designed to deliver consistent quality while allowing for locally tailored guest experiences across key city and resort locations.
The brand has already debuted at three operational properties – Dusit Hotel Doha in Qatar, Dusit Le Palais Tu Hoa in Hanoi, and Dusit Hotel AG Park in Chengdu. A fourth property, Dusit Hotel Greenhills in Manila, is due to open in late 2026.
Developed in response to growing demand for distinctive hotels with strong local character, Dusit Hotels blends international standards with cultural relevance and is guided by the tagline Distinctly Elevated, Perfected by Place. Each hotel is designed to reflect the identity of its destination while offering contemporary comforts, Thai-inspired service, and smart technology.
In Hanoi, the 207-key Dusit Le Palais Tu Hoa sits by West Lake and draws design inspiration from Vietnamese royal heritage. In Chengdu, the 248-key Dusit Hotel AG Park integrates nature-based experiences and sustainability-focused dining near the Tianfu Agricultural Expo Park. Dusit Hotel Doha offers 261 rooms and 96 apartments in the city’s West Bay district, combining wellness programming with a full-floor spa and Dusit’s Devarana Wellness concept.
The upcoming Dusit Hotel Greenhills, Manila, will occupy the top floors of a new mixed-use tower in San Juan City. The 200-key hotel will feature Thai and international dining, a rooftop bar and pool, and a ballroom with panoramic views.
Dusit Hotels is aimed at developments of 120 to 300 rooms, with flexible design suited to both conversions and new builds. Properties are expected to offer market-relevant amenities, including destination dining, meeting space, and wellness offerings.
Donavanik, vice president – development (global), said strong demand is driving growth and described Dusit Hotels as a refined and adaptable concept supported by proven performance and global infrastructure.
Dusit International now operates 294 properties across 18 countries, including 55 hotels and resorts and 239 luxury villa rentals. The group’s nine brands span segments from affordable lifestyle to luxury retreats, with over 60 new properties currently in development.
Gilles Cretallaz, chief operating officer, Dusit International, commented: “As we continue to reposition the Dusit Thani brand firmly within the luxury segment, Dusit Hotels marks a strategic expansion of our presence in the upper-upscale space, reinforcing our evolution across the lodging spectrum.
“This new brand allows us to bring our unique Thai-inspired gracious hospitality to a broader range of properties, while giving owners the scope to tailor experiences to their specific markets. With a strong focus on comfort, character, and locality, each hotel will resonate deeply with domestic and international guests seeking purposeful, memorable stays.”
