Resorts World Genting and Trip.com Group have signed two agreements to strengthen their strategic partnership and drive travel demand to the resort.
Both agreements, inked with two of Trip.com Group’s core business pillars in Malaysia, capitalises on Trip.com’s global reach. It also reflects both organisations’ commitment to delivering seamless, personalised, and elevated travel experiences for international tourists.
A key component of the partnership is the API integration between Trip.com Group and Resorts World Genting’s hotel and theme park booking systems. This enables real-time inventory updates, instant booking confirmations, and rate parity. Trip.com users will have access to exclusive offers and improved convenience when booking visits to the resort.
The agreement also introduces a series of targeted marketing campaigns aimed at increasing international awareness and demand, particularly within Asia. These campaigns, including flash sales and member-only promotions, will leverage Trip.com Group’s traveller data and marketing network to keep Resorts World Genting visible to its user base.
Spencer Lee, executive vice president of sales, marketing and public relations at Resorts World Genting, commented: “This partnership comes at an ideal time. We’ve observed significant growth from both regional and international markets, with double-digit increases in room nights booked through Trip.com, a clear sign that demand world-class travel experiences is not just recovering, but thriving.
“With growing affluence, evolving preferences, and an increased appetite for luxury, entertainment, and convenience, today’s travellers are seeking integrated, one-stop destinations. Together with Trip.com’s cutting-edge technology ecosystem, we can now respond to market shifts in real time – whether it’s pricing trends, seasonality, or evolving consumer behaviour.
“Imagine launching a flash sale across 200 million users within minutes. Or a family booking our school holiday getaway package within seconds after seeing a targeted ad. This is the level of speed, precision, and personalisation we are unlocking. Together, we are not just keeping up with the digital age – we are leading it.”
Boon Sian Chai, managing director and vice president of international markets at Trip.com Group, shared: “Malaysia is a key growth market for Trip.com, and this collaboration reflects our ongoing commitment to supporting its tourism sector.”
Chase Liu, general manager of attractions and tours at Trip.com Group, said bookings for Genting theme parks on Trip.com recorded triple-digit year-on-year growth in 2024.
He added: “We are seeing similar growth levels for 1H2025. Most notably, 60 per cent of these bookings are from international guests, underscoring Malaysia’s increasing appeal as a destination.
“With this partnership delivering faster access and enhanced convenience to our users, we’re confident that this high-speed growth trajectory will continue.”
The integration will also enhance Resorts World Genting’s participation in Trip.com Group’s signature campaigns and flash promotions by allowing automated updates of room rates and availability, ensuring quick responsiveness and dynamic pricing flexibility.
