Singapore Airlines (SIA) Group and Mandai Wildlife Group have launched a three-year strategic partnership to promote Singapore as a travel destination, create exclusive customer experiences, and support wildlife conservation efforts.
The collaboration aligns with Singapore’s vision as a City in Nature, using the Mandai Wildlife Reserve as a key attraction. SIA customers will have access to curated wildlife experiences, exclusive co-branded retail items, and special benefits at the Mandai Wildlife Reserve, which includes Singapore Zoo, Night Safari, River Wonders, Bird Paradise, and Rainforest Wild Asia.
The partnership also includes collaboration on conservation initiatives. SIA will provide air travel sponsorships and logistical support, including animal transfers between wildlife parks and zoos worldwide, as well as repatriation of wildlife to native habitats.
Visitors can access privileges and promotions through Pelago, SIA’s travel experiences platform, and purchase co-branded merchandise on KrisShop and at Mandai Wildlife Reserve retail outlets.
KrisFlyer members will receive special promotions for two new indoor attractions, Curiosity Cove and Exploria, located in Mandai’s eastern cluster. Benefits include bonus miles on ticket purchases via Pelago and miles redemption options for experiences such as Colugo Camp, an all-inclusive camping experience launching in 3Q2025, which also includes a mystery gift.
Starting August 2025, SIA will feature Mandai Wildlife Group content on its KrisWorld in-flight entertainment. The programming includes The Great Migration: First Steps and New Eden, a two-part documentary about relocating Jurong Bird Park’s birds to Bird Paradise.
Vinod Kannan, senior vice president sales and marketing, Singapore Airlines, said: “This partnership strengthens our ability to offer our customers enhanced benefits, while supporting wildlife initiatives in Singapore and around the world. Combining the Singapore Airlines Group’s global reach with Mandai’s world-class wildlife attractions helps to enhance Singapore’s appeal as a leading global tourist destination.”
Belina Lee, deputy CEO, transformation and growth, Mandai Wildlife Group, added: “Two iconic Singapore brands have joined forces to create world class experiences for global travellers, that also champion conservation. Every visit supports conservation in our wildlife parks, across Singapore and the region. Together with Singapore Airlines, we are excited to create exceptional ‘Conservation Included’ journeys where travellers can fly, stay, play and explore – right here in Singapore, a true City in Nature.”
