Following a global asset enhancement initiative (AEI) strategy that kicked off in 2021, Pan Pacific Hotels Group (PPHG) is now presenting a new brand that captures the crème de la crème of its hotels from around the world. The Pan Pacific Reserve Collection features six Pan Pacific-branded hotels and two Parkroyal Collection-branded hotels – they qualify for being the most luxurious properties with the highest service standards in PPHG’s portfolio.
The Pan Pacific Reserve Collection is showcased at ILTM Asia Pacific 2025 in Singapore this week.
PPHG CEO Choe Peng Sum told TTG Asia that properties in the collection must be the topmost interpretation of their “brand’s Version 2.0” – indicating hotels and resorts that have either completed the recent AEI or are recently launched according to new brand standards and hardware requirements.
Presently, properties in the the Pan Pacific Reserve Collection include: Pan Pacific Singapore; Pan Pacific Orchard, Singapore; Bellustar Tokyo, A Pan Pacific Hotel; Pan Pacific Perth; Pan Pacific Jakarta; Pan Pacific London, Parkroyal Collection Marina Bay, Singapore, and Parkroyal Collection Pickering, Singapore.
Choe said the Pan Pacific Reserve Collection was first revealed at ILTM Cannes three years ago, and it gave PPHG an opportunity to highlight what a Singapore-based, homegrown hotel company could do in the luxury accommodation space.
“We are not big (in terms of the number of properties globally), but it does not mean that we cannot punch above our weight,” stated Choe.
Jastina Balen, director, communications at PPHG, recalled having Craig Bond, senior vice president head of operations, to present the Pan Pacific Reserve Collection at a press briefing during last year’s ILTM Cannes for the first time.
She said Bond received a lot of media queries and interview requests immediately after, “as the media were seeing the visuals of our properties for the first time”.
Choe said Pan Pacific London, which opened in September 2021, is representative of the Pan Pacific brand’s Version 2.0, and expressed immense pride for what the hotel has been able to accomplish within a short period of time. Pan Pacific London was named Forbes Five-Star by Forbes Travel Guide in 2022, 2023 and 2024, and received several other accolades for its F&B venues, spa and sustainability features.
Pan Pacific Orchard in Singapore also turned heads when it was conferred the World Selection title by UNESCO’s Prix Versailles, one of the world’s premier prizes in architecture and design, last December. It is the only Singapore hotel with this recognition.
The win was announced at ILTM Cannes, and alerted the luxury tourism community to the quality of PPHG’s most elite properties.
“These days, we have tourists walking up to Pan Pacific Orchard just to take photos, especially in the night. I will never take this for granted, and I know I have to work harder to ensure that people’s awareness of the brand is not limited to one famous property. I want them to know that PPHG’s brands are all respectable,” concluded Choe.
