Newly-opened hotel, The Standard, Singapore, is said to be turning heads with its bold design elements, charming travellers and guests from creative professions and attracting a wave of social media features since its soft launch last December.
Explaining the design philosophy behind The Standard, Singapore, Amar Lalvani, president and creative director – lifestyle, Hyatt Group, which manages The Standard brand, told TTG Asia that the brand’s design DNA “is rooted in pushing boundaries” and a partnership with the Ministry of Design has allowed the brand’s “signature irreverence” to be blended with the city-state’s “rich, tropical sensibilities”.
Lalvani elaborated: “Think dramatic terrarium-inspired reception desk, custom murals, and lush greenery throughout. The result is a property that feels unmistakably Standard, yet deeply connected to the spirit and vibrancy of Singapore.”
He noted that design has always been one of the brand’s biggest magnet – “especially for the creatively inclined”.
“At The Standard, Singapore, the spaces aren’t just good-looking; they’ve got something to say. The lift? Totally iconic and Instagram-famous. The Garden? A dreamy, green escape in the heart of the city. Café Standard is our version of the living room you wish you had – it is great for meetings that don’t feel like meetings. And Kaya (the hotel’s Japanese restaurant)? Bold, layered, and buzzing.
“Every space is designed to feed your feed, fuel your mind, and maybe even spark your next big idea,” he said.
The Standard, Singapore’s design strengths were highlighted during the official launch party on June 4. The 143-key hotel was transformed into a “multisensory dreamscape”, recalled Lalvani.
“Design and culture were woven into every detail – from immersive lighting installations to unexpected performance art – and guests were transported into a world that was unmistakably The Standard,” he said, adding that the “magic” of the party was made possible by the creative direction of Eric Tobua.
The event generated much social media buzz, as artists, musicians and fashion insiders – people who made up the guest list – captured and shared moments.
The hotel’s creative energy will be channelled into numerous fun activations going forward, according to general manager Amy Lu. Coming up on June 29, the hotel will host the Pup-Up Club, a pet-friendly event that welcomes guests and their furry companions to play, connect, and unwind.
“We’re also planning new menus at Kaya, along with exciting collaborations with local artists and creators. Think hands-on workshops, immersive showcases, and social events that double as cultural playgrounds,” said Lu.
When asked which of the two – interior design and guest experience programming – is most crucial for establishing a hotel that is positively memorable, Lu said both go hand in hand.
“Design is the first connection that draws you in. A visually stunning space sets the tone for conversations and memories that become part of the experience. It’s the faces that greet you, the surprises that unfold, and the way a moment makes you feel that make the difference between an ordinary stay and one that’s unforgettable,” she told TTG Asia.
Now that the glitter dust from the grand opening has settled, Lu and her team are eager to collaborate with travel partners who share a passion for fresh and meaningful travel.
“Beyond booking rooms, we want to co-create experiences – curated tours of the neighbourhood and in-house adventures that reveal the creative soul of Singapore. We see our property as a gateway to the city’s art, culture and design scenes – a starting point for curious travellers to explore both the local landscape and their own sense of wonder,” she said.
