Agoda recently celebrated its 20th anniversary with a sales campaign involving over 2,300 travel partners in Thailand. Offering discounts of up to 70 per cent, the campaign recorded Agoda’s highest level of partner participation to date, with close to 35,000 providers from accommodation, airline and activity sectors worldwide joining the initiative.
The anniversary campaign received backing from the Tourism Authority of Thailand (TAT), reflecting the ongoing collaboration between Agoda and the national tourism body to support Thailand’s tourism economy and promote sustainable tourism development. The partnership is aimed at strengthening Thailand’s standing as a key global destination through innovation and strategic cooperation.
As part of its anniversary activities, Agoda also hosted the 16th Annual Gold Circle Awards, recognising high-performing hotel partners. Thailand recorded the highest number of awardees, with 521 recipients. Notably, 26 per cent of these winners were from secondary cities such as Chiang Rai and Chanthaburi, reflecting increased competitiveness and service quality outside traditional hubs like Bangkok and Phuket.
The celebration event, held at the Waldorf Astoria Bangkok, brought together over 200 industry leaders to reflect on two decades of sector growth and cooperation. It included briefings from Agoda’s leadership and an industry outlook presentation.
“Agoda’s story is deeply rooted in Thailand, and it’s where some of our longest-standing hotel partnerships began,” said Andrew Smith, senior vice president of supply at Agoda. “As we look ahead, we’re committed to helping our partners succeed by combining world-class technology with deep local market understanding.
“Agoda’s growth story built around earning the trust of our partners over the past 20 years. We believe in growing together – building trusted, long-term partnerships that drive success on all sides.”
