Tourism Malaysia and Agoda have formed a strategic partnership to promote Malaysia as a leading travel destination in South-east Asia, supporting the Visit Malaysia 2026 (VM2026) campaign.
This collaboration leverages Agoda’s digital expertise to showcase Malaysia’s diverse attractions to a global audience while demonstrating both organisations’ commitment to VM2026 and driving growth in Malaysia’s tourism sector.
Under a newly signed two-year memorandum of collaboration, the two organisations will launch targeted digital campaigns highlighting Malaysia’s cultural heritage, natural landscapes, and urban experiences. Agoda will use its digital platform and social media channels to feature the country’s unique offerings, from culinary delights to scenic wonders.
The partnership aligns with Tourism Malaysia’s goal of attracting 45 million international visitors in 2025. Agoda will provide global travel insights to assist Tourism Malaysia’s policy planning and enhance promotional efforts, targeting both international and domestic travellers.
Tourism Malaysia’s director-general, Manoharan Periasamy, expressed confidence that the partnership will boost tourist arrivals and help achieve VM2026 goals by embracing digitalisation. Meanwhile, Agoda’s Malaysia country director, Fabian Teja, highlighted the company’s commitment to connecting Malaysia with global travellers through innovative technology and engaging content, emphasising the country’s rainforests and cultural heritage.
Both organisations plan to share best practices through joint workshops focused on traveller behaviour and sustainable tourism development, aiming to improve user experience and encourage exploration of Malaysia’s diverse destinations.
