Small and mid-sized independent properties in the Philippines are adopting Hotelogix’s cloud-based hotel management platform, which reduces costs, offers flexibility, and can be adapted to the scale of each property.
CEO and co-founder Aditya Sanghi said Hotelogix’ mobile app makes it easy to manage hotel operations – from bookings, reservations and rates to forecasting rates and accessing guest preferences – anytime and anywhere with a single click.
Sanghi told TTG Asia that Hotelogix, market leader in the Philippines for cloud-based digitisation, will double the number of its users to 20,000 this fiscal year starting April. Currently it has 10,000 users for 12,000 rooms under management.
Patrick Favoreal, CEO of hotel management firm Enable Hospitality, remarked that technology changes so fast, so it is important to look for the right technology for one’s property.
He said a new market segment, vacation rental properties – described as having a resort to oneself – is growing rapidly, driven by travellers seeking independent, exclusive and unique experiences.
“If you have a four-room vacation rental, you don’t have the resources to organise a whole sales and marketing team, but Hotelogix already has the solution for villas and vacation rentals. Hotelogix can sell the rooms in the villas whereas under the common operation, you have to sell the whole place,” Favoreal explained.
Sanghi said that, hotels and resorts already using cloud-based systems can integrate with them more easily. He added that domestic brands, with smaller operations, are better positioned to adopt such technology, unlike international hotel groups whose larger structures make migration slower.
