Singapore Tourism Board recently partnered with BigHit Music to produce the official music video for Don’t Say You Love Me, the lead track from K-pop BTS Jin’s second solo album, Echo.
Filmed across Singapore, the video highlights the city’s landscapes and locations, introducing international audiences to its range of sights through music and visual storytelling.
The music video and its behind-the-scenes footage features locations across Singapore, including National Gallery Singapore, Gardens by the Bay, Singapore Flyer, Marina Bay, and Anderson Bridge. It also includes Goldhill Plaza in Novena and Keng Eng Kee Seafood, a Michelin-listed family-run restaurant known for zi char dishes. Emerald Hill, with its Peranakan shophouses, is also featured. The selection of sites reflects Singapore’s mix of historical and contemporary spaces.
Serene Tan, executive director, North Asia, STB said: “This collaboration was a unique opportunity to showcase Singapore’s culture, nature, and architecture through a charming blend with Jin’s music. We hope that people around the world will come to see and experience Singapore from a new perspective through the music video.”
A BigHit Music official shared: “The collaboration with the Singapore Tourism Board beautifully brought together the charm of the local scenery and the message Jin hopes to share through his music. We hope that many will enjoy Jin’s new album and the music video for the main track.”
Jin’s official music video Don’t Say You Love Me was launched globally on Hybe Labels’s YouTube channel, with cross-posting on STB’s social media platforms on May 16.
