Panorama Group, Indonesia’s integrated tourism company, has signed a memorandum of understanding (MoU) with Malaysia Airlines to form a strategic collaboration aimed at boosting outbound tourism from Indonesia and increasing international inbound traffic.
The partnership is set to drive tourism growth, enhance regional connectivity, and create meaningful opportunities for both leisure and business travellers.
The MoU was signed in Kuala Lumpur during the recent MATTA Fair, underscoring a strong commitment to regional tourism cooperation between two prominent players in the travel industry.
As part of the collaboration, Panorama Group and Malaysia Airlines will launch a series of initiatives to improve market access and customer value. These include special flight promotions with preferential fares for Indonesian tourists travelling abroad and for visitors from regional markets like Singapore, Malaysia, and Thailand travelling to Indonesia.
The partnership also includes corporate travel management, with Panorama offering exclusive pricing to its corporate clients, backed by joint marketing efforts to expand this segment.
Additionally, Malaysia Airlines will gain preferential access to hotel and hospitality services managed by Panorama, enhancing the overall passenger experience.
Both parties will work together on marketing and promotional activities targeting domestic Indonesian audiences via digital platforms and tourism exhibitions, as well as international tourists through participation in global tourism events and trade shows.
Budi Tirtawisata, group CEO of Panorama Group, said: “We are very excited to kick off this partnership with Malaysia Airlines. This reflects our commitment to providing integrated travel solutions that provide real value for Indonesian tourists traveling abroad and international visitors coming to Indonesia. Together, we aim to improve the quality, reach and impact of travel offerings in the region.”
Dersenish Aresandiran, chief commercial officer, airlines, Malaysia Aviation Group, added: “Together with Panorama Group, we are committed to improving connectivity and delivering a seamless premium travel experience across key markets, particularly in the fast-growing Indonesian market and beyond.”
