Pan Pacific Hotels Group (PPHG) is refurbishing Pan Pacific Perth, continuing the asset-enhancement programme that began in 2021 with Pan Pacific London.
Pan Pacific Perth’s 488 rooms, lobby and Pacific Club Lounge feature Western Australia-inspired finishes, incorporating repurposed denim, hand-pressed herbs and recycled plastics for sustainability. The hotel’s 2,500m² convention floor, the largest in Perth, now has new LED screens and updated audiovisual equipment.
Across its Australian portfolio, PPHG is upgrading properties to match changing consumer expectations and brand standards.
Parkroyal Melbourne Airport has refurbished its 276 guestrooms, conference facilities and public areas. It remains the only hotel with direct access to both Melbourne international and domestic terminals via covered sky bridges.
Parkroyal Parramatta, Sydney has refreshed its 286 guestrooms and meeting spaces and continues to reflect the local community.
The upgrades coincide with growth in Australia’s tourism and MICE sectors. The Australian Trade and Investment Commission projects a 41 per cent rise in international tourist arrivals between 2024 and 2028.
Australia’s MICE industry is forecast to expand by 11.5 per cent from 2024 to 2032, reaching US$42.8 billion. Melbourne and Sydney remain key hubs for MICE activities, presenting opportunities for PPHG to serve leisure and business travellers.
Choe Peng Sum, CEO of PPHG, said: “Australia is one of PPHG’s most strategically important markets, with six owned and managed properties across three states. Our investment in Pan Pacific Perth is a commitment to the city’s evolving position as a West Coast events and business hub. The hotel is strategically positioned to meet the city’s growing demand for premium travel and event experiences.
“Across our hotels in Australia, we are enhancing meeting spaces to be more flexible, investing in technology for hybrid delivery, and enhancing F&B offerings to support diverse events. The ability to deliver consistent high-level MICE experiences across markets from Singapore to Australia and the UK is a strength of our integrated owner-operator model.”
