Hilton is introducing the Hampton by Hilton brand to Thailand with the signing of Hampton by Hilton Phuket Town, marking a key expansion in its midscale portfolio across South-east Asia and supporting its aim to triple its presence in the region’s mid-market segment.
With this addition, Hilton will operate nine brands in South-east Asia, where it currently has 110 properties and plans to increase that number by more than 50 per cent in the coming years.
Scheduled to open in 3Q2026, Hampton by Hilton Phuket Town will be within walking distance of Phuket Old Town, an area with cultural sites, dining, markets and transport links. The hotel will have 112 guest rooms starting at 21m², along with an outdoor pool and fitness centre. It will be located about one hour from Phuket International Airport and 10 minutes from Rassada Pier.
The Phuket Town hotel follows recent signings of Hilton Garden Inn properties in the Philippines – Hilton Garden Inn Manila Quezon City and Hilton Garden Inn Cebu Mactan – as well as others in Vietnam, Malaysia and Indonesia.
Hampton by Hilton is part of Hilton’s midscale offering. The brand recently opened its 3,000th hotel globally and marked 10 years of operations in China.
Phuket Town, located on Thailand’s largest island, is the administrative centre of Phuket province. In 2024, the wider Phuket area received over 8.6 million visitors, with Phuket Town among the locations served.
Hampton by Hilton Phuket Town will be part of Hilton Honors, the loyalty programme for Hilton’s global portfolio of over 8,400 properties.
Alexandra Murray, area vice president and regional head of South East Asia, Hilton, shared: “Hampton by Hilton’s entry into South-east Asia, a region that continues to see robust tourist activity driven by intra-regional travel, signifies an important milestone for Hilton as we set our sights on the burgeoning mid-market segment and chart our next phase of growth.”
