Trip.com Group is reinforcing its commitment to the Middle East, reporting rapid regional growth, strategic partnerships, and soaring travel demand from Asian markets, just one year after opening its Dubai office.
Speaking to TTG Asia on the sidelines of the Arabian Travel Market (ATM) 2025 in Dubai, Boon Sian Chai, managing director and vice president, international markets, Trip.com Group, outlined the company’s aggressive expansion strategy in the region. “Since we opened our Dubai office last year, we have seen exceptional growth. Since then, in addition to Dubai, Trip.com has also launched offices in Riyadh and Jeddah and plans to open one in Egypt later this year.”
The company is also preparing to expand its point-of-sale operations to Bahrain, Oman, Kuwait and Qatar. The company reported that Dubai continues to be the top destination in the GCC but cities in Saudi Arabia, particularly religious destinations for Umrah are experiencing “triple-digit growth”. A significant influx of travellers from Indonesia and Malaysia are contributing to this surge.
“We are also noticing a growing appetite among Asian travellers for cultural, historical and experiential tourism in the Kingdom,” shared Chai. Trip.com Group is also expanding its BOSS Live sessions by featuring Middle Eastern destinations.
Meanwhile, Trip.com has formed several regional partnerships to enhance travel options and increase destination visibility. New agreements include strategic alliances with Saudia, Flynas, and a memorandum of understanding (MoU) with Visit Oman to boost tourism to the sultanate. It also signed an MoU with Saudi Arabia’s BAAN Holding Group at ATM 2025.
Beyond attracting Asian travellers into the region, Trip.com also sees rising outbound travel demand from the Middle East to destinations such as Europe, South-east Asia and mainland China. The company has localised its platforms in Arabic across the region to support this growth and enhance user experience.
