Malaysia Airlines has signed three strategic memoranda of understanding (MoU) with APG (Air Promotion Group), StudentUniverse, and ATPI (Advanced Travel Partners International) to expand its market reach and strengthen its global distribution.
The MoUs are part of Malaysia Airlines’ efforts to enhance its presence in offline markets, target the student travel segment, and expand into the marine and energy industries.
Dersenish Aresandiran, chief commercial officer of Malaysia Aviation Group, stated in a press release issued by the airline: “These partnerships reflect Malaysia Airlines’ strategic ambition to deepen our reach across multiple customer segments and geographies. We are focused on providing seamless, value-driven experiences for travellers worldwide.”
Through its collaboration with APG, the world’s largest airline representation network, Malaysia Airlines will join the APG Platform – a New Distribution Capability portal – enabling the airline to expand its reach to travel agents worldwide, supporting revenue growth and increasing its presence in offline markets. The platform allows cost-effective distribution of content such as dynamic offers and bundled fares, while also giving agents access to a broader travel portfolio, including hotels and car rentals.
The partnership with StudentUniverse will make Malaysia Airlines the official Global Airline Partner, offering students exclusive fares and packages while increasing brand visibility across the platform’s marketing channels. This collaboration helps promote cultural exchange and accessible travel for the next generation of global explorers.
Additionally, Malaysia Airlines has appointed ATPI as its preferred marine travel partner from May 2025 to April 2026, focusing on promoting the airline’s flights to the marine and energy sectors. The airline is working with ATPI to improve access to key marine hubs and routes, as part of its strategy to grow in niche travel markets and support long-term commercial expansion.
