Accor is accelerating its expansion across the Middle East and Africa (MEA), with a strong focus on Saudi Arabia. The group currently operates 45 hotels in the Kingdom and plans to double this number over the next five years in alignment with Saudi Arabia’s Vision 2030 strategy.
Expansion will include major cities such as Riyadh and Jeddah, as well as secondary markets like Al Baha and Dhahran.
“Luxury hospitality continues to be a key driver of regional growth in the MEA region. However, the hospitality market is now seeing its fastest growth in the mid and upper midscale hotel segments,” said Duncan O’Rourke, CEO, Middle East, Africa & Asia Pacific, premium, midscale & economy brands, Accor, speaking to TTG Asia at ATM 2025 in Dubai.
As part of its strategy in Saudi Arabia, Accor has partnered with Naif Alrajhi Investment to introduce the first Tribe hotel in Riyadh. The 250-key property will be located within King Salman Park and will also debut the Tribe Living concept, a new residential community model designed to complement the lifestyle-focused hotel brand.
In the UAE, Accor has strengthened its partnership with the Investment Corporation of Dubai (ICD) and Valor Hospitality through a six-hotel cluster at Deira Waterfront, adding 999 keys. The group has a pipeline of nine hotels in Dubai.
“The demand for Dubai’s inbound tourism market is growing strongly, driven by segments like leisure, bleisure and MICE. Besides key Asian source markets like India and China and Europe, we are also noticing more and more Americans coming here,” noted O’Rourke.
In Qatar, Accor will open the Swissôtel Corniche Park Towers Doha in 2025. In Egypt, it signed Swissôtel Ras El Hekma, Swissôtel Residences Ras El Hekma, and Novotel Sidi Abd El Rahman, all set to open in 2027. The company also recently opened Hawar Resort by Mantis in Bahrain.
Accor currently operates 350 hotels across the MEA region, including Turkey. Within the Middle East, the group’s portfolio includes more than 290 properties across its various brands.
