The Indonesia Ministry of Tourism and UN Tourism have launched Tourism Doing Business: Investing in Indonesia, an investment guide designed to help investors navigate and engage with the country’s tourism sector.
The guide includes detailed information on Indonesia’s tourism potential, highlighting 10 super-priority destinations, three regenerative tourism zones, and special economic zones designed to attract and support investment.
The guide was officially released during the Joint Commission Meeting for the UN Tourism Commission for East Asia and the Pacific (CAP) and the 37th UN Tourism Commission for South Asia (CSA), held in Jakarta on April 16. It is the first investment guide of its kind by UN Tourism in the Asia-Pacific region.
Indonesian minister of tourism Widiyanti Putri Wardhana said: “This is a significant milestone in our efforts to promote sustainable tourism and strengthen Indonesia’s position as a premier destination for tourism investment and business.”
UN Tourism secretary-general Zurab Pololikashvili stated that the investment guide represents a significant step for both UN Tourism and Indonesia, emphasising that investment is a key priority in tourism development: “There are many priorities to work on, but investment is especially important in this region, and Indonesia has a lot to offer, many places, many opportunities.”
Presenting the investment guideline, Natalia Bayona, executive director of UN Tourism, said: “We created a methodology that help investors find projects and find the key facts that can help them conduct good due diligence and good case studies.”
Speaking to the media on the sidelines of the event, Martini Diah Paham (Diah), deputy minister for resources and institutional affairs at the Ministry of Tourism, shared that the guide issued by UN Tourism is a valuable tool to promote investment in Indonesia. She added that the ministry, in collaboration with UN Tourism, plans to organise roadshows in key target countries.
While the current guide is available in English, she noted that there are plans to translate it into other languages, particularly those spoken in priority markets. “The guide is a living document that we can update accordingly,” Diah said.
She explained that investment opportunities are currently available in the five super-priority destinations – Lake Toba, Mandalika, Borobudur, Labuan Bajo, and Likupang – as well as in Greater Jakarta, Batam-Bintan, Bali, and Nusantara.
However, Diah highlighted that if other areas with strong potential are identified, investment opportunities may also be extended there.
